“Dark spirits are having a moment in the sun, and dark rum is the flavour of 2018. The WSTA claims that rum sales broke the £1bn mark at the end of March 2017…”The Drinks Business, January 2018
The explosion of premium finished drinks has continued to empower consumers and mixologists to craft more intricate and elevated serves. The bar has been raised on drinks experiences, and with it, expectations have soared (gin & tonic has led the category to date, in terms of offering a diverse range of flavour and mixing options).
In the dark spirits landscape there is always movement. Tastes refine, horizons broaden and the allure of carefully crafted premium spirits continues to grow.
Coca-Cola has a long and illustrious history partnering with dark spirits, first pairing up with Bacardi for the ubiquitous Rum and Coke more than 100 years ago.
As the creator of Coca-Cola, his dedication to his craft and fearless experimentation led to a taste that would change the world.
"In 1900 Teddy Roosevelt’s Rough Riders were in a Havana bar when they combined Coca-Cola and Bacardi Rum to make a new drink, the Cuba Libre."
Other pairings proved equally popular; Bourbon & Coke is a defining drink of the Southern States of America, and one that has become a seasoned favourite across the globe. Its success is down to the perfect match of lively, sharp top notes cutting through the sweet, rich spirit base.
From Cuba, it was a relatively short journey to North American shores, where the drink was warmly welcomed and found a place in the cocktail culture. It wasn’t long before the idea of using Coca-Cola as a mixer had really taken flight. "Cocktail recipe books in the early 20th century featured the use of Coca-Cola as a mixer with rum, bourbon and gin."
The burgeoning appeal of Coca-Cola as a mixer saw American bars popping up across Europe. The Savoy, well known for the famous writers and artists who would visit, was and is home to the American Bar, which today is noted as the longest surviving and most iconic ‘cocktail’ bar.
In 2005 Atlanta bartender Greg Best started ‘The Coca-Cola Perfect Serve Laboratory’, creating an entire menu of bold new serves with imaginative uses of Coca-Cola, from reductions and blended syrups to Coca-Cola bitters.
In 2018 in order to create something truly groundbreaking, Coca-Cola looked once again to bartenders. For the first time, Coca-Cola invited some of the world’s top mixologists to put their stamp on a new generation of cutting edge mixers, designed to pair primarily with dark spirits as well as vodka and tequila.
For the initial batch of four variants, master mixologists were invited to attend a co-creation workshop, held at a secret London location.
Hours of careful craft went into delicately tinkering with their recipes, developing cutting-edge blends with sophisticated, layered complexity to pair perfectly with premium spirits.
The result was a range of elevated mixers that light the way into unknown territory and new experience…
Coca-Cola Signature Mixers offer a premium complex flavour range that are easy to serve, enabling bartenders to be even more creative with their menus and finished drinks.
Each product provides pre-batched quality mixers to offer an elevated taste and serve experience to delight consumers and provide incremental revenue opportunity.
Taking cues from the brand's rich history, Coca-Cola Signature Mixers are served in a contemporary Hutchinson glass bottle – a silhouette that pre-dates the iconic Contour - first used by Coca-Cola in 1894. Each batch is stamped with the signature of its co-creator.
The Coca-Cola Signature Mixers were created to enhance and mix with premium, primarily dark spirits as well as premium vodka and tequila.
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