Premium
2014-17 SALES INCREASE
+38%
Classic
2014-17 SALES INCREASE
+15%
THE DARK SPIRITS OPPORTUNITY
“Dark spirits are having a moment in the sun, and dark rum is the flavour of 2018. The WSTA claims that rum sales broke the £1bn mark at the end of March 2017…”
The Drinks Business, January 2018THE RISE OF
premium MIXERS
The explosion of premium finished drinks has continued to empower consumers and mixologists to craft more intricate and elevated serves. The bar has been raised on drinks experiences, and with it, expectations have soared (gin & tonic has led the category to date, in terms of offering a diverse range of flavour and mixing options).
GIN TREND DRIVES GROWTH IN TONICS
in both premium and standard finished drinks, led by premiumisation and range of choice.
AND ARE FORECAST TO GROW MORE
up to 2022.
Premium
2018-22 SALES INCREASE
+20%
Classic
2018-22 SALES INCREASE
+13%
Dark Spirits
are back
In the dark spirits landscape there is always movement. Tastes refine, horizons broaden and the allure of carefully crafted premium spirits continues to grow.
The Dark Spirit Leaders
AMERICAN WHISKEY*
2014-17 TOTAL SALES INCREASE
+7%
Colas mixed with American whiskey is growing
RUM*
2014-17 TOTAL SALES INCREASE
+13%
Within Colas mixed with rum, spiced rum is the fatest growing
GROWTH OF DARK SPIRITS MIXED WITH COLA IS FUELLED BY THE PREMIUM SEGMENT
PREMIUM
DARK SPIRITS*
2014-17 TOTAL SALES INCREASE
+7%
PREMIUM
SPICED RUM*
2014-17 TOTAL SALES INCREASE
+47%
Cola remains No.1
in the spirit mixer category in volume ahead of tonic.
Colas
2014-17 TOTAL SALES
34m*
Tonics
2014-17 TOTAL SALES
20m*
WITH AN OPPORTUNITY TO EXPAND IN PREMIUM
Classic
Coca-Cola Classic Range
Premium
?
THE JOURNEY OF
COCA-COLA AS A MIXER
THE JOURNEY OF
COCA-COLA AS A MIXER
Coca-Cola has a long and illustrious history partnering with dark spirits, first pairing up with Bacardi for the ubiquitous Rum and Coke more than 100 years ago.
Lighting the way
In 2018 in order to create something truly groundbreaking, Coca-Cola looked once again to bartenders. For the first time, Coca-Cola invited some of the world’s top mixologists to put their stamp on a new generation of cutting edge mixers, designed to pair primarily with dark spirits as well as vodka and tequila.
Lighting the way
INTRODUCING
SIGNATURE MIXERS
Click to explore the flavours
THE SIGNATURE MIXERS RANGE
THE SIGNATURE MIXERS RANGE
Coca-Cola Signature Mixers offer a premium complex flavour range that are easy to serve, enabling bartenders to be even more creative with their menus and finished drinks.
Each product provides pre-batched quality mixers to offer an elevated taste and serve experience to delight consumers and provide incremental revenue opportunity.
Taking cues from the brand's rich history, Coca-Cola Signature Mixers are served in a contemporary Hutchinson glass bottle – a silhouette that pre-dates the iconic Contour - first used by Coca-Cola in 1894. Each batch is stamped with the signature of its co-creator.
SIGNATURE MIXERS
Signature Mixers SMOKY NOTES
- Ylang-ylang
- Ambrette seed
- Peru Balsam
- Oak extract
- Guaiacwood
Overview
An intensely aromatic blend, oaky with subtle hints of tobacco, this mix brings nuanced dimensions to deep, spiced rums and bold, premium whiskeys. Ylang-ylang, ambrette seed and dried fruit, which inhabit the top layer, are balanced with an elegant base of warm brown spices; Peru Balsam and amber.
Signature Mixers SMOKY NOTES
MAX VENNING
A prodigious talent, Max is the co-owner of Bar Three and Three Sheets in East London. He has co-written cocktail book ‘Batched & Bottled’, was the world’s first ‘salt sommelier’ for Jose Cuervo and former consultant to Sipsmith gin. Among Max’s many accolades are: Bartender of the Year finalist, CLASS Awards, 2018; judge for Havana Club’s Grand Prix 2018; No. 29 in The World’s 50 Best Bars, 2018.
Signature Mixers Spicy NOTES
- Lime
- Ginger
- Rosemary
- Jasmine
- Jalapeño
Overview
With a warm introduction that gives way to a fiery finish, this Signature Mixer is a sophisticated and complex blend. Citrusy lime, ginger, spicy jalapeño, fragrant rosemary and aromatic jasmine combine to create a mixer with a considered balance of zest and earthy flavours that pairs beautifully with spiced rums, aged / gold tequilas and spicy or sweet whiskies.
Signature Mixers Spicy NOTES
ADRIANA CHIA & PIPPA GUY
Adriana is co-owner of cutting-edge bar Antigua Compañía de las Indias, Barcelona, Spain. Chia is also an internationally recognised and award-winning mixologist. Her eye for visual detail and love of food translates into her cocktails, lending a unique air of creativity.
London-based Pippa Guy, is the first female head bartender in over a century at the prestigious American Bar at The Savoy, voted World’s Number One Bar: Spirited Awards 2018. Pippa takes inspiration from a wide range of sources, from nostalgic perfume scents to the patisserie menu at The Savoy Hotel.
Signature Mixers Herbal NOTES
- Hops
- Dill seed
- Tagetes
- Lemongrass
Overview
A delightfully floral, crisp and tart mix, this Signature Mixer was developed to deliver fresh and herbaceous notes for the discerning palate. Balancing refreshing notes of lemongrass with the earthy tones of dill seed and tagetes, it is an inviting mixer with a refreshing, simple profile that pairs beautifully with amber whiskies and most types of rum.
Signature Mixers Herbal NOTES
ANTONIO NEVARES
Antonio was born in Cuba, but he has spent most of his life in Norway and Spain, and is currently the bar manager of Dr. Stravinsky in Barcelona. Nevares was previously bar manager of the legendary cocktail bar and restaurant 41o, and of Norway’s legendary cocktail bar HIMKOK. He has represented Norway at a number of international mixology competitions, winning Best New European Bar 2018 at the Mixology Bar Awards, and Diageo’s World Class Country Winner 2016.
Signature Mixers woody NOTES
- Patchouli
- Balsam Copaiba
- Basil
- Vetiver
- Yuzu
Overview
Crafted from a subtle blend of earthy patchouli, citrusy yuzu and aromatic basil, this Signature Mixer has a tart, light and refreshing profile, with a hint of warmth. These elements, expertly blended, combine to elegantly enhance the mellow wood and sweet tropical flavours of golden rums and smoky to woody whiskeys.
Signature Mixers woody NOTES
ALEX LAWRENCE
Aberdeen born Alex Lawrence was head bartender at Dandelyan, the botany-inspired bar at the Mondrian Hotel in London. An award-winning mixologist, Alex's achievements include: Bartender of the Year, 2018 CLASS Awards; Drinks Menu of the Year 2018; #1, World's 50 Best Bars, 2018; World's Best Cocktail Bar, Best International Bar Team and Best International Hotel Bar - 2017 Spirited Awards; Drinks Menu of the Year, Bar of the Year and Hotel Bar of the Year, 2017 CLASS Awards.
THE PERFECT PAIRINGS
THE PERFECT PAIRINGS
The Coca-Cola Signature Mixers were created to enhance and mix with premium, primarily dark spirits as well as premium vodka and tequila.
Rums
Dark
Spiced
Golden
Whiskies
Scotch Blends & Malts
Bourbon
Irish
Tennessee
Canadian
Tequilas
Reposado
Añejo
Extra añejo
Whiskies
Scotch Blends & Malts
Bourbon
Irish
Tennessee
Canadian
Brandies
Cognac
Calvados
Armagnac
Whiskies
Scotch Blends & Malts
Bourbon
Irish
Tennessee
Canadian
Rums
Dark
Spiced
Golden
Whiskies
Scotch Blends & Malts
Bourbon
Irish
Tennessee
Canadian
THE SIGNATURE SERVES
Signature Mixers SMOKY NOTES
& BOURBON
Simple Serve
A big, bold profile for a big spirit, it also brings vanilla to smooth things out beautifully.
Ingredients
- Ice cubes
- 50ml Bourbon
- Coca-Cola Signature Mixers Smoky Notes
- Fresh orange peel
& RUM
Premium Serve
A mature and refined pairing, it provides a rich and complex mix, perfect for aged rums.
Ingredients
- Ice cubes
- 50ml Rum
- Coca-Cola Signature Mixers Smoky Notes
- Fresh orange peel
Method
- Fill a tall glass with a minimum of three large ice cubes.
- Using a jigger measure 50ml of Bourbon or Rum into the glass.
- Top up with Coca-Cola Signature Mixers Smoky Notes.
- Cut into an orange using a paring knife, digging just deep enough so you do not take too much of the white pith.
- With a smooth, even motion, roll the orange around your hand; cutting a strip of peel with the knife as you go. Stop when you have the desired length.
- Place the peel on a chopping board and cut into the orange peel to create a triangular shape.
- Place the triangular orange peel to the side of the glass, so that half of the garnish is visible, and half is placed within the serve.
Co-Created by
Max VENNING, Master Mixologist
Max VENNING, Master Mixologist
Signature Mixers Spicy NOTES
& AGED TEQUILA
Simple Serve
The exciting profile and lively layers of this Signature Mixer are tailor-made to carry the big flavours of tequila.
Ingredients
- Ice cubes
- 50ml Aged Tequila
- Coca-Cola Signature Mixers Spicy Notes
- Fresh ginger slices
& SCOTCH WHISKY
Premium Serve
The malt notes of Scotch are perfectly suited to the expertly spiced blend,
resulting in a light and bright serve.
Ingredients
- Ice cubes
- 50ml Scotch whisky
- Coca-Cola Signature Mixers Spicy Notes
- Fresh ginger slices
Method
- Fill a tall glass with a minimum of three large ice cubes.
- Using a jigger measure 50ml of Scotch whisky or aged tequila into the glass.
- Top up with Coca-Cola Signature Mixers Spicy Notes.
- Cut 3mm thick slices of ginger with a paring knife.
- Place the slices on glass so that it sits across the rim.
Co-Created by
a. Chia & p. Guy, Master mixologists
a. Chia & p. Guy, Master mixologists
Signature Mixers Herbal NOTES
& SCOTCH WHISKY
Simple Serve
This Signature Mixers' carefully balanced blend plays perfectly with the malt and fruit notes of Scotch whisky.
Ingredients
- Ice cubes
- 50ml Scotch whisky
- Coca-Cola Signature Mixers Herbal Notes
- Sprig of basil
& COGNAC
Premium Serve
Highlighting cognac’s fruit notes, this pairing adds a savoury and herbal
complexity
for a bright and refreshing serve.
Ingredients
- Ice cubes
- 50ml Cognac
- Coca-Cola Signature Mixers Herbal Notes
- Sprig of basil
Method
- Fill a tall glass with a minimum of three large ice cubes.
- Using a jigger measure 50ml of Cognac or Scotch whisky into the glass.
- Top up with Coca-Cola Signature Mixers Herbal Notes.
- Pick a small sprig of basil and place into the serve, balanced on an ice cube.
Co-Created by
Antonio Naranjo, Master Mixologist
Antonio Naranjo, Master Mixologist
Signature Mixers Woody NOTES
& BOURBON
Simple Serve
Throwing light onto the complexity of bourbon, this Signature Mixer allows the warm spice to sing out.
Ingredients
- Ice cubes
- 50ml Bourbon
- Coca-Cola Signature Mixers Woody Notes
- Slice of apple
& SPICED RUM
Premium Serve
Accentuating the oak flavours of aged spirits, this Signature Mixer brings woody sweetness to the fore.
Ingredients
- Ice cubes
- 50ml Spiced rum
- Coca-Cola Signature Mixers Woody Notes
- Slice of apple
Method
- Fill a tall glass with a minimum of three large ice cubes.
- Using a jigger measure 50ml of Spiced rum or Bourbon into the glass.
- Top up with Coca-Cola Signature Mixers Woody Notes.
- Using a sharp knife and a chopping board, cut 1/8 to 1/4 -inch thick slices of apple. The shape should be in-between a slice and a wedge.
- Place the garnish into the glass on a diagonal slant so that the top of the apple is visible and the bottom is resting into the serve.
Co-Created by
Alex Lawrence, Master Mixologist
Alex Lawrence, Master Mixologist
