Adidas

London

Objectives

  • Stimulate interest in forthcoming Olympic Games
  • Identify Adidas as main sponsor
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strategy

  • Modular touring solution
  • Use sponsored athletes as a platform to showcase product
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solution

  • Design using height & length dimensions from current Olympic records (e.g. High-Jump, Long-Jump)
  • Brand-pods to introduce consumers to particular apparel associated with specific events athletes
  • Pods were used collectively or individually depending on location
  • Memorable locations sourced (seen here outside Tate Modern in London)