Canon

IBC 2019 AMSTERDAM

Objectives

  • Deliver a showcase for Canon's video & broadcast equipment
  • Demonstrate Canon's sector-leading credentials via Lens, Camera & Display products
  • Celebrate Canon's RWC 2019 sponsorship
  • Generate EMEA-wide press coverage for Canon & new-to-market products
  • Generate sales leads
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strategy

  • Utilize the brand guidelines married with the display/demo criteria
  • Conceptualise a dynamic design that allows for efficient traffic flow, clear sight-lines & zoned layout
  • Allow for Shooting Subject sets capable of providing the light/colour/detail/movement levels to allow for complex product demonstration
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solution

  • Clear & simple brand hierarchy, bold zonal titling & way-finding
  • Multiple Shooting Subject themed sets provide dynamic attractors
  • Clean, linear form & layout to aid flow & retain clarity of zoned product display
  • Bold graphic application adding colour & personality
  • For VIPs, the top-deck Hospitality Zone commands views across the hall giving on to meeting suite & Screening Zone
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