HSBC

Innovation Summit

Objectives

  • To bring together a network of senior executives looking to harness the leaps in digital innovation and explore how innovation is driving efficiency in the corporate world
  • Associate HSBC as the top-of-mind bank-of-choice for innovation
  • Press coverage to drive awareness of HSBC as innovators
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strategy

  • Create an event space that is wholly owned by HSBC and suitable for C-Level attendees using a venue that further associates the brand with innovation
  • Use innovative technologies creatively - not just for the sake of technology
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solution

  • Using the Tate Modern Switch House, we created an experience that incorporated an end-to end journey for the attendees
  • We created an event Innovation Summit brand used across the event on all conference collateral from invitation to signage to the event booklet
  • Swathed in HSBC’s brand-colour light, guests were catered for upon entry in the networking space, after which thought-leader panellists, facilitated by Andrew Neil could be quizzed on their thoughts on the future of innovation in the financial sector via a live Twitter feed & Big Mike Ball
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results

  • 82% of attendees rated their overall experience as very good or excellent
  • 150+ attended the event
  • Strong social media via twitter both pre, during and after the event