Microsoft

Windows Mobile New York Launch

Objectives

  • Global press-launch for new mobile OS
  • Press coverage from all major tech & mainstream media along with top tech bloggers
  • Demonstration of live product via partner device
  • Increase awareness & drive sales
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strategy

  • Attract up to 500 North American & Global press using accessible & attractive Manhattan location
  • Focus on design of OS & partner device via associative design icons
  • From invitation to event interior, ensure all touch-points are reflective of new OS graphic language
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solution

  • Fashionable Stage 37 chosen as location
  • Flown & illuminated coloured banners filled the upper reaches of the venue bringing to life the primary colours & panelled interface of the OS & devices
  • The post-show demo zone incorporated a bar offering themed catering amongst a gallery of high-colour iconic design pieces