OnePlus

ONEPLUS 6 GLOBAL LAUNCH

Objectives

  • A Press & Consumer event for the worldwide launch to both press & consumers of a new flagship mobile device
  • 1500-strong audience : 500 members of the world’s top Tech Press & Bloggers along with 1000 consumers
  • Showcasing of the device KSPs & challenger brand
  • Increase brand awareness & drive sales of new & existing products
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strategy

  • Attract audience via digital platforms & invitations
  • Alignment in design, venue & experiential with brand values & mission : Never Settle
  • Global livestream to over 20 channels
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solution

  • London’s Copper Box venue chosen for scale but also location : at the heart of an upcoming forthright & youthful cultural landscape, challenging the existing status quo
  • Vast twin screens allowing the content messaging to visually dominate the space
  • Seating planning allowed the audience a closer-than-usual connection to the stage
  • Simple but dramatic Experience & Media Zone revealed an engaging & elegant combination of device displays & KSP experiential : from selfie-mirrors & sound booths, to leaderboard-challenging speed-gaming & from food & refreshment stalls to blogging lounge
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