Renault Sport

F1 CAR LAUNCH & FACILITY TOUR

Objectives

  • Reveal 2019 F1 car to world's press
  • Introduce new driver line-up : Daniel Ricciardo & Nico Hulkenberg
  • Showcase to press & partners £40m development upgrade of Renault's Enstone facility
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strategy

  • Event held across two days :
    • Day 1 : Partners’ networking & tour
    • Day 2 : Car Reveal
  • Utilize the facility buildings to stage the launch bringing guests into the heart of the team
  • Allow press & partners to interview key stakeholders & star drivers
  • After a networking event, guests to tour the key upgraded zones of Renault Sport's facility ending in a drinks reception
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solution

  • Channel 'festival of light' theme across the entire estate focussing on the facilities' upgraded 'hot-spots'
  • Booming audio mix aligned with tracking lights echoing the speed & noise of F1
  • Programmed lighting & exterior projection trace the tour's route & helps bring drama to an internal comms presentation & main Car Reveal
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