Virgin Media

EGX 2019

Objectives

  • Provide a stand-out space for gamers to experience exclusive playing of Marvel's Avengers
  • Ensure ‘Speed’ messaging is conveyed &, as title sponsor, Virgin Media dominates the hall
Image Name
Image Name

strategy

  • Exclusive content, giveaways, selfie-moments & dynamic use of brand to further attract visitors
  • Emphasis on visual impact beyond competitors spaces
Image Name

solution

  • Create dedicated lounge with multiple attractors and selfie-moments where visitors view the gaming area before playing themselves
  • Players register before entering & scores uploaded to social media ensuring data capture for post-event marketing
  • While queueing to play the game players enter a theatre to view the game trailer
  • Dedicated areas for PS4 and PC gaming
  • Tiered design allowing sight-lines across stand to impactful graphics & brand messaging
Image Name