Vodafone

ESL ONE

Objectives

  • Showcase Vodafone 5G offer
  • Appeal to e-sports audience
  • Build experience with customer data capture at its core
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strategy

  • Demonstrate 5G speed by aligning with race-game
  • Create engaging booth where visitors can enter competition thereby digitally sharing profile
  • Use the ESL One interval to attract passing audience traffic
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solution

  • Design dynamic race-gaming booth where competitors can race against the clock or against each other
  • Central registration counter captures visitor data & is used to upload both live & online leaderboard
  • Players share their times & positions via social media
  • The experience was designed to align with urban esports look & feel
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